Airborne Consulting follows the latest technology and embeds them in your daily operational processes and become an innovative player “Up in the Air”



The growth of ‘wearables’ is expected to be huge in 2014. ‘Wearables’ are a new generation of mobile devices that are attached on the body. We distinguish them in:

1) smart glasses. A smart glass is a wearable computer that adds information onto reality by an optical head-mounted display (OHMD) or computerised internet connected glasses with transparant heads-up display (HUD) or augmented real it (AR) overlay. This has the capability of reflecting projected digital images as well as allowing the user to see through it

2) smart watches. A smart watch is a wearable computer on the wrist with functionality that is enhanced beyond timekeeping and is often comparable to a personal digital assistant (PDA) device. Many smart watches run mobile apps and some of the models run a mobile operating system and function as a portable media player via Bluetooth connection


Predictive Analytics

Data is emerging as the world’s newest resource for competitive advantage among nations, organisation and business. It is estimated that every day we create 2.5 quintillion bytes of data from a variety of sources. This “Big Data” provides dozens of opportunities but also new analytical challenges: analysing unstructured data, exploiting social media and making fast decisions on massive data volumes

Predictive analytics is an enabler of big data – organisations collect vast amounts of real-time customer data and predictive analytics uses this historical data, combined with customer insight, to predict future events

Using big data from customer’s social media interaction (e.g. Facebook, Twitter, Linkedin) can analyse past behaviour to predict future needs of the customer. Big data enables you as organisation to implement dynamic pricing, personalised recommendation and consumer-specific discounts



In 2013, the Apple App Store generated $10 billion in downloads. For 2014, the momentum is likely to continue, but in a variety of directions. What are the mobile development trends?

1) Apps will think. By incorporating a contextual analysis engine, the app is able to create a contextual response that attends to variables

2) More OSes to develop for. iOS and Android still dominate the landscape, but new OSes are growing. They aim at creating smartphones inexpensive enough to reach all economic levels and phase out feature phones

3) Watching how you shop. The iBeacon has a greater range and connectivity. Using location-sensing iBeacons in a room, will give you better assess layouts and customer behaviour through tracking of phone signals

4) Bridging the second screen. It is expected that apps will interact with smart TVs and other second screen hardware

5) A remote for the Internet of Things. Analysts expect hype applications such as smart cities, embedded sensors and the concept of connected objects to rise in popularity

6) Swapping passwords for fingerprints. Plans are announced to include fingerprint or comparable biometric functionality in devices

7) Beautification of the web. As 4K and Retina screens are proliferating, special attention is given to smooth transitions for functions such as refreshing a page



The ‘new way of shopping’ is characterised by sitting on the couch, behind the TV with the iPad on the lap and is dominated by internet. Internet has become an integrated part of our daily lives and this will only increase in the future. Airborne Consulting has identified the following emerging trends that are all about grabbing and keeping the interests of shoppers:

1) Omnichannel. Nowadays, customers wants to view a product online, purchase it using their phone and return it by dopping by the store. Why not having this concept onboard?

2) Mobile wallet & increase of mobile businesses. Thanks to mobile POS systems, customers can now do business anywhere, without even having their wallet with them

3) More technology integration in brick & mortar stores (B&M). Why not fitting a different colour or type of clothing onboard via a tablet and an intelligent mirror?

4) Reinvention of loyalty programs. Phase out loyalty cards and introduce customised rewards that incorporate social information, shopping behaviour and more

5) Customers’ need for speed. This is characterised by:
- the upcoming ‘power consumer’ – the consumer is better informed, decides where, when and how he is buying and fed by (social) media he can make or brake a product of a producer
- continuity of ‘consuminderen’
- increase of revenue caused by consumer-to-consumer principe
- speed of innovation and adoption of technology is still increasing


Latest trends and examples of how emerging technology can be applied in your organisation:

Smart Glass

Using smart glasses in the cabin to provide better customer service and give passengers a pleasant experience onboard by having the seat map projected on the glass with passenger information (e.g. loyalty program status)

Smart Watch

A centralised location (e.g. Health App) that aggregates health and fitness information (e.g. hydration level and your BMI) via a smart watch that is able to inform you on the flight if you require more water to keep your hydration level on the right level

Big Data

Think of a frequent flyer customer with a Gold status that wants to visit his colleague in the US who is going to marry his Facebook friend and is facing issues again with the flight because he is using the airline’s customer service app. Analyse the data around the issues in the past and deliver a personalised support experience (give a wedding present for free from the airline’s webshop) for this customer

Apps will think

Think of a father asking its App “What should I bring for a camping trip with my 2 young daughters?” The App will create a contextual response that attends to variables like weather, age, sex and location

Bring your own device

Thanks to advances in Inflight Entertainment and Connectivity (IFEC) and increasingly available in-flight WiFi connectivity, customers have the ability to integrate their own smartphones and tablets into tje overall IFEC environment and benefit from a more personalised customer experience


If beacons are placed in the aircraft, they can alert customers entering the aircraft to their assigned seat and they can push things like coupons, discounts and recommendations to their device

Payment Onboard

Optimize your offline onboard retail activities by applying the latest technology on payment devices in an offline environment

Customer E-tailing Experience

How convenient would it be if you could place an order (whether it is a product such as grocery shopping or a service like dry cleaning your shirts) during the flight and have it delivered at home or at the airport of destination?

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